Rhinomed signs up Japanese distributor
THE ROADHOUSE PHARMACY: Rhinomed (ASX: RNO) has struck a distribution agreement with Japanese sporting goods wholesaler, Trisports to distribute the company’s Turbine® range of technologies into the Japanese cycling, triathlon and sporting goods retail sector.
The result of the deal is that Trisports is to be appointed as the Japanese wholesale distributor for the growing Japanese sporting goods market.
“We are very pleased to be partnering with Trisports in Japan,” Rhinomed CEO Michael Johnson said in the company’s announcement to the Australian Securities Exchange.
“The agreement fits clearly with Rhinomed’s strategy of partnering with premium distribution partners in key geographies, such as Japan which has an exciting sporting sector.”
Rhinomed explained the Turbine uses its BreatheAssist technology to assist athletes to deal with shortness of breath experienced during aerobic exercise.
The company claims the Turbine can deliver athletes, on average, a 38 per cent increase in airflow through the nasal passages.
The Turbine product range has been designed for both professional and amateur athletes participating in sports and fitness activities ranging from triathlon, cycling, running, and non-impact sports to elite training environments and general workout activities.
“Trisports are a well-respected wholesaler with a long history of success in the sector,” Rhinomed VP Global Sales Matt Hurle said.
“Partnering with them to bring the Turbine to the Japanese market is a great step forward for our company.
“We are excited about the Japanese market opportunity for the Turbine.
“This step into the Asian market is reflective of the increasing interest and involvement in cycling and triathlon from a market with a rich history in sport.”
The distribution agreement was secured during the 2014 Interbike exhibition in Las Vegas, USA.
Trisports said it will start wholesale distributing the Turbine immediately across Japan.
Email: info@rhinomed.com.au
Website: www.rhinomed.com.au